From Idea To Execution

PNC came to us to create a campaign to raise awareness for the launch of their new online car buying experience PNC Total Auto. I was responsible for all art direction of the campaign spanning email, display, social, and online video. After exploring four different concepts, we came up with the campaign “Less Stress, More Love”. Getting a new car should be exciting. But all too often, the anxiety that comes with the process can taint the experience. With PNC Total Auto, you’re getting the care you want at a great price, so you can stress less and love your new car even more.