Blending Design and Sales

After Jos. A. Bank was acquired by Men’s Wearhouse, we began to evolve the brand with a clear visual direction. I was tasked with blending a modern polished style with the more aggressive promotional messaging associated with Jos. A. Bank at the time. My approach was to reduce the amount of promotions in each communication and put more emphasis on the imagery and quality of the product — while still highlighting the primary sale offer within the creative.