Empowering Audiences with Testimonials

Laser Spine Institute provided minimally invasive surgery as an alternative to more traditional invasive neck and back surgery. The target audience was skeptical though, especially after failed attempts with traditional surgery in the past. We set out to empower the audience to make the decision to finally cure their pain. Utilizing existing footage from the client’s library, I storyboarded this commercial to focus on actual results from patients. Not simply showing how long they have been pain-free, but emphasizing that pain doesn’t come back.