Evolving the Brand of a Growing Agency

As our agency expanded as a business, our identity needed to change along with it. While our entire creative department aided us through this project, I was responsible for co-designing the website and redefining the brand alongside my fellow ACD. My largest contributions outside of specific page designs were ensuring a unified design system and building out the brand standards guide. We developed brand visuals representing our deep relationship with data, and shifted our typography to be more usable and readable. The new brand and website reflects the evolution to a more professional, competitive, thought leading digital agency.